Tyler Serra | Industrial Designer
Industrial designer with six years of experience developing e-mobility and consumer products from early research through production. My work spans user research, sketching, CAD, CMF, prototyping, and visualization. I care about making products that feel considered, work in the real world, and make sense to build.
Work Experience
Jetson Electric, Brooklyn, NY | Industrial Designer
Jun 2020 - Jun 2026
• Led industrial design development across multiple e-scooter, e-bike, hoverboard, ride-on, and children's scooter programs from early research through production.
• Conducted competitive teardowns, more than a dozen rider interviews, journey mapping, and ergonomic evaluations with the design team to identify usability problems and guide concept direction.
• Developed and communicated concepts through hand and digital sketching, SolidWorks modeling, CMF studies, KeyShot renderings, and presentation materials.
• Built scale and full-size prototypes through 3D printing, laser cutting, and traditional model-making techniques to test form, ergonomics, mechanisms, weight, portability, storage, and usability.
• Created 3D models, full tech packs, design specifications, and review materials, then partnered with mechanical engineers, sourcing teams, and overseas manufacturing partners to resolve cost, material, assembly, and production constraints through DFM.
• Produced photorealistic renderings and visual assets for product development, retail presentations, packaging, and marketing.
• Presented concepts, tradeoffs, and design rationale to cross-functional teams and company leadership, and contributed to design standards and brand guidelines.
Grohe, Düsseldorf, Germany | Industrial Design Intern
Feb 2018 - Aug 2018
• Developed concepts for premium bathroom and kitchen fixtures through sketching, CAD modeling, and iterative form development.
• Designed Water Bar, a connected kitchen concept that integrated physical product design with an interface and interaction flow, then developed the final visualization.
• Built mockups and prototypes to evaluate form, usability, and installation.
• Produced renderings for internal reviews and developed layouts and visuals for Grohe exhibition installations at international design events.
Whirlpool, Benton Harbor, MI | Industrial Design Intern
May 2017 - Sep 2017
• Contributed to industrial design development for Whirlpool and KitchenAid cooking appliances through sketching, CAD modeling, and prototyping.
• Built aesthetic and proof-of-concept models using foam core, paper, and foam to evaluate mechanisms, ergonomics, scale, and interaction.
• Created visualization and presentation materials for reviews with industrial design, engineering, and product teams.
Education
College for Creative Studies, Detroit, MI
Bachelor of Fine Arts in Industrial and Product Design
Core Skills
User research, user interviews, journey mapping, competitive analysis, sketching, concept development, form development, color, material, and finish (CMF), ergonomics, physical interfaces, mechanisms and assemblies, materials and manufacturing processes, design for manufacturing (DFM), tech packs, design specifications, visual storytelling, cross-functional collaboration
Software
SolidWorks, Rhino, KeyShot, Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Sketchbook Pro, Figma, Miro, Vizcom
Prototyping & Model Making
3D printing, laser cutting, vacuum forming, foam modeling, hand-built and full-scale mockups, appearance models, functional proof-of-concept prototypes, ergonomic testing, mechanism testing, usability testing